Ben Anderson
About

About Ben Anderson

I'm a marketer based in Logan, Utah. I help Cache Valley small businesses do the kind of marketing that gets repeat purchases. And I love it!

Where I started

Officially the worst marketer in my class.

The professor called me out by name. I made dozens of website drafts that never felt or looked right, wasted money on ads that never brought in a single new customer, and ran "special discounts" that not one person redeemed. I tried learning from the internet and books, but I couldn't figure out why none of their ideas worked for me.

The turning point

An old, white-haired marketer and 30 minutes.

He sat down with me for half an hour and walked me through my own brand messaging. He opened my eyes — I felt like I finally understood everything. The mysteries of the universe were mine! I went home, turned off the ads, redesigned the (best ever) website in two days, and started emailing past customers.

What I learned

And the business still grew.

Turns out ads weren't the most important factor to get more business. The customers still came just as fast as before.

Since then

$400,000 in revenue growth and a lot of churros.

I've been marketing manager for some of the fastest-growing companies in Utah — San Diablo Churros and JBC Threadworks — influencing $400,000 in revenue growth. I helped San Diablo Churros expand grocery distribution from 60 to 1,800 stores in 6 months. Along the way I've learned from mentors, my own mistakes, and 100+ marketing books. (If you know me, you know I'm proud of my library.)

Why I do this

So you don't have to make my mistakes.

My favorite thing now is helping small business owners stop wasting money on ads that don't work. People are willing to spend — you just have to give them a reason to come back. I can help you grow with email marketing, website design, and brand strategy. But for our first project together…

Let's double your Google Reviews in 7 days.

Ben Anderson at the Huntsman School of Business with a stack of marketing and business books
Ben Anderson with his wife in northern Utah
What I believe
"Good marketing should make money. The easiest dollars to make with marketing come from your existing customers. That's why I believe in retention marketing."
LET'S TALK!

Let's figure out what's actually holding your business back.

Book a free 30-minute discovery call. Let's talk about your business and where the biggest opportunities are. We'll find out if we're a good fit for each other.