Brand Design
A great brand is more than a logo. It's the strategy behind the logo.
- 1. Find the WHY behind your business and what you do
- 2. Look up and explore your brand archetype and story
- 3. Find the one thing that makes your brand special and unique
- 4. Define your positioning against your competitors to make you the obvious choice
- 5. Build your messaging around your story and positioning
- 6. Write your brand manifesto to attract customers and build culture
- 7. Score the results using The 22 Immutable Laws of Branding
- 8. Translate your story and brand into customer experience to drive referrals
- 9. Translate your story, positioning, and uniqueness into a new visual identity — logo, website, social media, and everything else
Best for businesses who feel their branding is outdated and want a clear brand customers instantly connect with and love.
Not sure? Book a free 30-minute discovery call and we'll figure it out together.
Most rebrands start with a logo and end with a logo. Mine starts with strategy. If I were to rebrand your business starting today, these are the 9 steps I'd walk through — drawing from the best branding and marketing books ever written. The logo is the last step, not the first. I happen to be a great strategist but a terrible graphic designer, so for step 9 I bring in a designer I trust to make your new logo and visual identity.
Let's figure out what's actually holding your business back.
Book a free 30-minute discovery call. Let's talk about your business and where the biggest opportunities are. We'll find out if we're a good fit for each other.